The Window
The New Hole in the Wall on South Street
Branding
Motion
Logo Design
The Window is the new take-out restaurant for Philly landmark Bob & Barbara’s Lounge. B&B’s feels like it hasn’t changed in 60 years because it hasn’t. The Window is an extension of that feeling, just designed in 2024. I developed the brand identity in collaboration with Evan Whitaker and Dan Soslowsky at Dirty Napkin (dirtynapkin.co).
It was important to Oskar and Katrina at The Window that the restaurant felt classic and comfortable. I helped developed a grid system based on the classic checkered floor pattern of an American diner, and customized it to The Window by “goo-ifying” the squares together.
I also designed a typographic technique that is inspired by the physics of looking through a refracted glass window pane, making it feel like we're taking a peak into The Window with every design.
I created a hand drawn logo which speaks to the genuine and warm voice of the brand. The rough imperfections highlight the brand's care-free, effortless personality.
