Malicious Intent

A Malicious Brand for a Controversial Beverage

Motion

Packaging

Branding

work

Malicious Intent is an experimental risk-taking brand that makes the coolest and most controversial products they can come up with at any given moment. In this case, it’s a beverage that contains trace amounts of oleander flower poison.

Malicious Intent is an experimental risk-taking brand that makes the coolest and most controversial products they can come up with at any given moment. In this case, it’s a beverage that contains trace amounts of oleander flower poison.

Malicious Intent is an experimental risk-taking brand that makes the coolest and most controversial products they can come up with at any given moment. In this case, it’s a beverage that contains trace amounts of oleander flower poison.

The brand language has a dry humor, with phrases like “do not touch” printed on the exterior. The graphic elements I created were altered “maliciously” in some way. This included scanning & stretching typography and graphic elements, or blurring photos and scaling them up to create gradients.

The brand language has a dry humor, with phrases like “do not touch” printed on the exterior. The graphic elements I created were altered “maliciously” in some way. This included scanning & stretching typography and graphic elements, or blurring photos and scaling them up to create gradients.

The brand language has a dry humor, with phrases like “do not touch” printed on the exterior. The graphic elements I created were altered “maliciously” in some way. This included scanning & stretching typography and graphic elements, or blurring photos and scaling them up to create gradients.

The exterior packaging is meant to look un-designed and industrial. When you open the packaging, the burst of vibrant color and photography on the interior and on the cans contrasts the exterior, creating shock for the consumer.

The motion design for the brand is jittery, and glitchy, further emphasizing the theme of the brand manipulating graphics in order to distort them. This helps create a feeling of unease mystery.

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Lets Work Together

nicholasevangelinos@gmail.com

Nicholas Evangelinos

WORK

ABOUT

2025

Lets Work Together

nicholasevangelinos@gmail.com

Nicholas Evangelinos

WORK

ABOUT

2025

Lets Work Together

nicholasevangelinos@gmail.com

Nicholas Evangelinos

WORK

ABOUT

2025